About 6 months ago I created a group on IFB called “creating a logo for your blog”, because I was playing with the idea of creating a logo for my blog and I wanted some input and ideas from other bloggers as well. As soon as I read the first responses, I realized that my question was actually about creating a visual identity for my blog (header, logo, colors etc) that I could then use in business cards as well. I believe that the creation of a visual identity is important, so I decided to summarize the key points that fellow bloggers pointed out on the group, and share it.
1) Your blog name is the vital part of your identity. Like we, humans, have names, our blogs have their names to distinct them from one another. So, it is important first and foremost to pick a blog title that represents you, a title that you like and that you’d keep for long long time. Changing titles every now and then won’t be helpful, as you can’t be memorable that way.
2) When creating your visual identity (ie. logo, header, widgets) there are a few things you have to consider. Arden pointed out that you have to consider what kind of look you want for your blog: minimal, feminine, luxurious etc. Then you have to decide on a color palette and play around with it until you reach a desired effect.
3) Consider whether you want to be a professional blogger or not. If you want to become a professional blogger or link your blog to your business, you have to consider having a strong identity and that means creating a logo. On the other hand if you see yourself more of a hobby blogger, a logo isn’t that necessary.
4) A logo doesn’t have to be a picture. Your logo can actually be only your blog name. recklessChic believes that a logo doesn’t have to be more that. Madeleine also pointed out that using only text (=blog name) for your logo is clear, it has the name and people and one can understand what the name is affiliated with.
5) Choosing the fonts for your blog name and how you style it, are part of your identity. Narita wrote that her logo is her blog name in galaxy print. Castle Fashion has also played with the fonts and the look of her logo (which is her blog name) and stick to the version that it’s more simple and clean. Charmedcharlee also added that the fonts can make a big impact.
I’d like to thank all the bloggers who joined the group and especially the ones mentioned above who provided useful information about logo design. If you’re interested, join the group and tell us your opinion!